Our objective for this project was to create a successful strategy plan for the Bowling Green Junior Woman’s Club. They are an amazing group of women who work together in this nonprofit organization to better the community of Bowling Green by helping out in various charities and sponsorships. JWC has had some problems with promoting their philanthropic organization. It isn’t as well known around the community, as they would like it to be; so our main focus was to come up with a plan that would create more awareness for their group.
Our team worked well together for the most part. After evaluating the situation analysis, conducting a survey, and coming up with a strategy plan, our group split up to work into more detail on creative and branding. My role in this was creative director, which included organizing the team efforts and setting goal and ideas for the brand. Our creative team came up with several logo options, which we sent to Deanna Clark (member of JWC), who gave us feedback from members of the organization. We ultimately decide to use the logo I created because we felt it best displayed how JWC wanted to be perceived.
After deciding on the logo, we immediately began working on merchandise, Facebook, and website mockups. I created several pieces of merchandise for the brand (tote bag and water bottles).
I worked diligently to create the branding plan book for JWC. I came up with the overall design of the booklet, created it all in InDesign, and printed it.
Overall, I am very happy with the outcome of our project. I am especially proud of the branding plan book that I created and the logo. Deanna and her team really seemed to like all of our ideas and I really enjoyed working close with her on creating a plan that they could actually use.
However, if I could go back, I would have tried to organize our entire group a bit better. We were a little unorganized while presenting due to a member of our group who did not participate in any of the work. I would have liked to see our presentation go a little smoother, but besides that I am proud of my team and the work that we put into this. I know how hard I worked on this and I am proud of myself.
Courtney's Blog 